A pre-launch checklist for your app's store listing

Your store listing is the last thing standing between someone discovering your app and installing it. Most rejections and most lost installs come from small, avoidable gaps. Run this checklist before you submit.

The visuals

• App icon looks sharp and legible at small sizes, and stands apart from competitors on a crowded results page.
• First screenshot communicates the core value on its own — assume it's the only one seen.
• Screenshots are framed and captioned, in a consistent palette and font, ordered as a short story.
• Every required store size is exported correctly. Mismatched dimensions are a common cause of upload rejections — export all sizes at once with a tool like QuickScreens rather than resizing by hand.
• App preview video (optional) shows the app in motion in the first few seconds, before the viewer's attention is gone.

The words

• App name / title is clear and includes your most important keyword naturally, within the character limit.
• Subtitle / short description states the benefit in one line — the promise, not a feature list.
• Keywords (App Store) or keyword-rich description (Play Store) target terms real users actually search, not just your feature names.
• Full description front-loads the value in the first two lines, since that's all most people read before "more."
• Copy is proofread. Typos in a listing read as sloppiness in the app.

The metadata that quietly matters

• Category is the one your users would browse, not the most flattering one.
• Age rating is accurate — getting this wrong triggers review delays.
• Privacy details (data collection, tracking) are filled in honestly and completely; incomplete privacy info blocks release.
• Support URL and contact work and point somewhere real.
• What's New text is written for humans, not "bug fixes and improvements."

Before you submit

• Preview the whole listing on a real device — thumbnails, truncation, and dark mode surprise you every time.
• Confirm your build matches the listing (version number, screenshots reflect the current UI).
• Have a plan to refresh screenshots each release; a listing is a living asset, not a one-time task.

Getting the visuals right is usually the biggest lever here, and it's the part that used to take the longest. When framing, captioning, and exporting every size is a ten-minute job instead of an afternoon, updating your listing stops being a chore you skip — and a listing you actually maintain is one that keeps earning installs.